I’ve been asked to write a series about beginning blogging. I’ve decided to call it: How to Not Suck at Blogging. So you can consider this post “How to Not Suck at Blogging Part 1.”
But really, here’s how I doubled my Pinterest Followers in three weeks.
There is a lot of information out there about why Pinterest matters, not just for fun, but as a tool to help promote your blog or business. That also means that there are a million blog posts full of tips on how to get more pins, re-pins, likes, follows and comments. And I have probably read half of them. And nothing had really worked amazingly well. So I decided to test out some other ways to go about utilizing Pinterest to gain followers.
The following tips are the things I tested over a three week period of time. Using these tips, I doubled my Pinterest following in that time and have continued to grow.
1. One tip that kept coming up was labeling your boards. Not just giving them cute titles like “crap I find hilarious,” and “Green Thumbilina.” Actually taking the time to choose the category that best fits the content of the board and then adding a description. I did that and immediately started seeing new likes.
Doing just that one simple thing allows your Pinterest account to become more searchable. Your pins will begin showing up when someone is browsing a specific category or searching for something specific. That leads to more likes.
2. Another thing I tried and tested, and did over and over, was pinning a few different times during the day. Instead of doing the standard pin binge in the evening along with the bulk of Pinterest users, I went on and did small pinning sessions three times a day.
By being on there a few times a day, I get seen by the variety of people who have varying schedules. It also allows for my pins and my boards to be more searchable. You are going to hear that a lot from me in this post. Making your pins more visible makes you more visible.
3. Now, there is a great way to pin and a piss poor way to pin. The great way is to go on to your account and vary what you pin. Everything you see will repeat a few hundred times that week so it’s ok to skim or skip stuff. You can search for (or see) and pin later if need be. But really, what it’s about is not losing the followers you have.
Many people will blanketly like all of your boards. When they do this it’s a lovely thing for you. However, having pin vomit by way of pinning 4,000 recipes that feature pumpkin all at once is likely to lose you some follows. Think about it. How irritating is it to have to scroll through a million posts by the same person, featuring basically the same thing, just to get to more pins? If it happens too often, I will unfollow the pinner. Don’t be that guy. Be the guy that pins a little of everything.
4. And my next tip is to consider your audience. Pinterest isn’t just an awesome tool for you to track fun projects to try or recipes to test. Pinterest can be an amazing tool to help you connect with your blog readers or business fans. This means that you should consider things that they might like just as much as what you do. I don’t condone pinning for the sake of pinning. I don’t pin things that don’t apply to me or things that don’t interest me. But I do consider my audience and think, “This is funny, it fits me and I bet my followers will get a kick out it.” It allows your personality to shine, while giving people what they want.
5. And my last tip is to be a kind, courteous and friendly pinner. Like the pins you like but don’t necessarily want to pin to a board. With the latest updates to the site, that is easy to do as ever. Comment when something rocks, tag people you think really need to see a certain pin and try to follow those that follow you.
Being friendly and interactive goes a long way. People like to know that someone liked their pin, appreciated their product or just might have met a kindred spirit. I got an AMAZING comment on a pin from a pinner who said she was sorry to be repining my whole board, but it rocked and she knew would be friends in real life because we have the same sense of humor. It was awesome to feel appreciated and I followed her back right away.
I started my test with just over 230 followers on Pinterest and as of this writing, three weeks later, I have 492. And I get new followers nearly every single day. And all I did was make my pins and my Pinterest account more visible and more searchable. And I love that I have a whole new audience to share my blog posts, my snarky sense of humor and my general likes with.